SMS Campaign Types

While applying for an SMS campaign, you'll be asked to select a type for each application.
This list is how The Campaign Registry describes each type in their knowledge base:

Standard Use Cases

2FA

Any authentication, verification, or one-time passcode

Account Notification

Standard notifications for account holders, relating to and being about an account

Customer Care

All customer care interaction, including but not limited to account management and customer support

Delivery Notifications

Notification about the status of the delivery of a product or service

Fraud Alert Messaging

Notifications regarding potential fraudulent activity on a user's account

Higher Education

Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model

Low Volume Mixed

For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop), etc. Maximum of 5 sub Standard use cases.

Machine-to-Machine (M2M)

Machine-to-Machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the Machine-to-Machine campaign. Subscriber-facing campaigns are prohibited. This is a dedicated use case

Marketing

Any communication that includes marketing and/or promotional content

Mixed

For brands that have multiple use cases and want to run them on the same campaign. Minimum of 2 sub use cases and a maximum of 5 sub use cases.

Polling and voting

The sending of surveys and polling/voting campaigns.

Public Service Announcement

Informational messaging to raise an audience's awareness about important issues

Security Alert

A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take

Special Use Cases

Carrier Exemptions

Exemption by Carrier

! Post-registration approval by MNO is required for this Use Case

Agents and Franchises

Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office

! Post-registration approval by MNO is required for this Use Case, 5000 number limit

Charity

Communications from a registered charity aimed at providing help and raising money for those in need. 501c3 Tax-Exempt Organizations only.

Proxy

Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.

! Post-registration approval by MNO is required for this Use Case

Emergency

Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

! Post-registration approval by MNO is required for this Use Case

K-12 Education

Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. This is not for Post-Secondary schools.


! Post-registration approval by MNO is required for this Use Case

Sweepstakes

All sweepstakes messaging

! Post-registration approval by MNO is required for this Use Case

Political (Election Campaigns)

Part of organized effort to influence decision making of specific groups. Available only to Non Profit entities with a Campaign Verify token or Aegis Political Vet, or Non Profit entities with a verified 501(c)(3/4/5/6) tax exempt status.

! Register at www.campaignverify.org and select 'Import Vetting' on the Brand Details page to unlock the Political Use Case, or apply for Aegis Political Vetting on the Brand Details page.

Social

Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts

Sole Proprietor

Limited to US or Canadian individuals or small businesses without an EIN / Tax ID, and requires a separate contract. Compliance and reporting Policy HERE

Platform Free Trial

Platform Free Trial offers, with strict controls and MNO audit rights (MO opt in). Separate contract required.

UCaaS Low Volume

UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses. This use case has the same volume restrictions as the Low Volume Mixed campaign type.

UCaaS High Volume

UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. This use case is not for any API/automated driven communication. This is for UCaaS campaigns that require higher volume.This use case is only available to approved UCaaS businesses.